diamonds are for everyone.

A real diamond. For less than €30.

A diamond has always signalled something out of the ordinary. Lab-grown stones give you that same brilliance, made a different way, and Zeeman used it to put a real diamond within reach of anyone. The campaign launched on September 4 and sold out within the hour.

Firma Buurman built the diamond in 3D from nothing. We modelled every facet, developed the material, shaped the light and controlled each reflection and refraction.
The stone only ever existed as a file. You would not know it to look at it.