Waytoplay is the original flexible toy road. Dutch design, made in Europe. For a lifetime of creative fun! 

We were asked to create the KeyImage for this amazing brand. No rules, maps or models. Simply imagine, create and play!

To put all products in 3d we can provide consistency for new future products. We also prepped everything for animation so we could easily and quickly create content for the social channels.



Client – WayToPlay
Produced and Directed by – Firma Buurman

Executive Creative Director – Frank Buurman
Executive Producer – Avelien Buurman
Art direction – Frank Buurman

3D artist – Frank Buurman, Tim v/d Wiel
Compositor – Frank Buurman

Next Project