Brandnaked

Brandnaked reveals what people truly think about a brand, bridging the gap between perception and goals with actionable, deep insights —The Naked Truth.

Michel van Duif & Bode and Carlo van Vrij Groot came up with a brilliant concept: Jorge, naked at a desk, telling his story about Brandnaked. Our task? To create a seamless morphing effect where Jorge’s body transforms into various types of bodies. Achieving this required precise timing and perfect alignment during the shoot to ensure smooth transitions in post-production.

Technically, the project demanded careful preparation, additional equipment on set to overlay pre-recorded footage onto live visuals, and precise coordination to capture synchronized movements and positions. In post-production, the real craftsmanship came to life as we combined complex compositing and morphing techniques to create a visually stunning transformation.

Client – Brandnaked
Produced and Directed by – Firma Buurman

Executive Creative Director – Jos Buurman
Executive Producer – Avelien Buurman
Art direction – Michel van Duyvenbode
Copy – Carlo Groot

Camera – Nico van den Berg
VFX Supervisor – Jos Buurman
Editor – Jos Buurman
Grading – Frank Buurman

Sounddesign – Jos Buurman