commercial — 2026
Novilon. For your life.
Novilon. For your life.
Novilon. For your life.
For Novilon’s new campaign, we created a series of key visuals combining AI and 3D.
We started with AI-generated imagery to explore different directions and visual worlds. From there, we took the images further and translated the scenes entirely into 3D.
In Cinema 4D, we built the environments and compositions. We created the Novilon floors in Redshift, giving us full control over the materials, textures, lighting and reflections. This allowed us to make the different floors feel as realistic as possible within each scene.
What we found most interesting was the combination of the two. AI gives you a fast way to explore ideas and come up with unexpected imagery. 3D then gives you the control to develop those ideas further and keep the visuals consistent across the campaign.
The result is a series of key visuals where the floor becomes more than just a product. It becomes part of the world, the atmosphere and the story of the image.
Credits
Client
Novilon
Commissioned by
Kellerman
Art Direction
Marco de Ruiter
Grading
Janjo Ridderbos
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