January 20, 2023

Miele Immer Besser

  • Client

    Miele

  • Commissioned by

    We are Social

  • Our Role

    Concept, Production, Film, Postproduction

  • Deliverables

    4 15” Social content

To show that Miele is all about absolute perfection, we have created the perfect dining table. In a series of 4 premium with joy films, we made the link between an object on the dining table and a Miele appliance. And because Miele is about absolute perfection, the object is subjected to absolute perfection. In this first film we focus on the Miele oven, baking a cake to perfection.

 

We fast forward to the end result of the cake with a perfect spongecake which is placed on the table.
fun fact; the cake was designed by pastry chef Jeroen Goossens and weight about 8kg due to the chocolate that formed the base of the cake.

Aiming on “Perfecting the dinner table” with the help of Miele because Miele is about absolute perfection.

 

We created four films for Miele appliances, emphasizing “perfecting the dinner table.” In three months, we handled everything from script to production, focusing on details like napkins and cake design. The final result is showcased in our making-of video.

 

The set is designed to give a feeling of technical perfection; cool and calm colours, straight lines and clear shapes. The table is set for 6 people in a technical yet playful setting.

4 short films
for different
Miele appliances.

Frames
& Process.

The team.

These are the people
behind the magic.

Agency – We Are Social
Creative Director – Hester Haars
Creative team – Doğa Düzgören, Amistad Artiz
Account manager – Hope Kennedy
Producer – Melanie Hillebrandt

 

Produced and Directed by – Firma Buurman
Executive Creative Director – Jos-Willem Buurman
Executive Producer – Avelien Buurman
Art Direction – Michel van Duyvenbode

 

DOP – Job Kraaijeveld
Focus Puller – Casper Fraij
Director – Bas Rozenbeek, Jos-Willem Buurman
Gaffer – Zen Bloot
Best Boy – Leonie van Toor, Sander Idema
Electrician – yoshua thomassen
Grip – Joey Terwindt
Visagie – Vivi Christin
Hand Model – Jorien Kemerink
Napkin Artist – Hans Schuite
Cake artist – Jeroen Goossens

Set Design – iamblueiampink.com
Set Dresser – Pedro González Cortés

 

Editor – Jos-Willem Buurman
Grading – Jos-Willem Buurman
CGI shots – Danny den Hartog, Frank Buurman

 

Audio – KLOAQ audio design
Sounddesign – Adrian Vrijhoef

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