TV commercial for Guus Meeuwis’s final ‘Groots’ concerts.

Firma Buurman was responsible for the compositing of the TV commercial for Guus Meeuwis’s final ‘Groots’ concerts. Our goal was to creatively highlight the memorable moments of these iconic concerts.

We focused on editing footage that showcased memories from previous concerts. This involved projecting images of past performances onto the seats in the stadium. Additionally, we completely adapted the final image to enhance its impact.

Our approach combined technical skill with creative editing to ensure that each shot effectively contributed to the narrative of the commercial. The process was detail-oriented, ensuring that each displayed memory was visually attractive and meaningful.

Our work at Firma Buurman successfully added a creative dimension to the commercial, balancing creativity with a focus on the essence of the concerts.